{"id":29749,"date":"2026-05-07T08:50:58","date_gmt":"2026-05-07T08:50:58","guid":{"rendered":"https:\/\/wooliv.pt\/?p=29749"},"modified":"2026-05-22T15:07:02","modified_gmt":"2026-05-22T15:07:02","slug":"a-chair-with-a-past","status":"publish","type":"post","link":"https:\/\/wooliv.pt\/fr\/2026\/05\/07\/a-chair-with-a-past\/","title":{"rendered":"A chair with a past"},"content":{"rendered":"
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A chair with a past<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design begins where things should have ended.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\tMost objects start from raw material. This one didn\u2019t.\n
\nIt started from what was left behind.\n\n

\nInside the AZEMAD Group, wood has always been shaped for performance.\n
\nThrough AZEMAD Sport \u2014 a world reference in roller hockey equipment \u2014 every stick is engineered for precision, resistance and control.\n
\nBut precision creates excess. And the game leaves traces behind.\n\n

\nFor years, this material had no second act.\n
\nNot because it lacked quality \u2014 but because no one had assigned it a new role.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tStick to Life changes that.\n
\nNot by transforming the material beyond recognition \u2014 but by doing the opposite.\n
\nBy preserving it.\n\n

\nThe Cadeira Asta, designed by Arquitecta Ana Isabel Costa e Silva, reveals exactly where it comes from.\n
\nEvery mark remains. Every piece is different. Every chair exists once.\n\n

\nThis is not about sustainability as a message.\n
\nIt is about continuity as a system.\n
\nA closed loop \u2014 from industrial performance to authored design \u2014 within the same group.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe first piece is now available in limited quantity.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDiscover the Cadeira Asta<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A chair with a past Design begins where things should have ended. Most objects start from raw material. This one didn\u2019t. It started from what was left behind. Inside the AZEMAD Group, wood has always been shaped for performance. Through AZEMAD Sport \u2014 a world reference in roller hockey equipment \u2014 every stick is engineered […]<\/p>","protected":false},"author":1,"featured_media":29750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nDesign begins where things should have ended - Wooliv<\/title>\n<meta name=\"description\" content=\"Stick to Life is a circular economy project by AZEMAD Sport \u00d7 WOOLIV. 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