{"id":29749,"date":"2026-05-07T08:50:58","date_gmt":"2026-05-07T08:50:58","guid":{"rendered":"https:\/\/wooliv.pt\/?p=29749"},"modified":"2026-05-07T08:57:52","modified_gmt":"2026-05-07T08:57:52","slug":"a-chair-with-a-past","status":"publish","type":"post","link":"https:\/\/wooliv.pt\/pt\/2026\/05\/07\/a-chair-with-a-past\/","title":{"rendered":"A chair with a past"},"content":{"rendered":"

Design begins where things should have ended.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Most objects start from raw material. This one didn\u2019t.<\/p>\n\n\n\n

It started from what was left behind.<\/p>\n\n\n\n

Inside the AZEMAD Group, wood has always been shaped for performance.<\/p>\n\n\n\n

Through AZEMAD Sport \u2014 a world reference in roller hockey equipment \u2014 every stick is engineered for precision, resistance and control.<\/p>\n\n\n\n

But precision creates excess. And the game leaves traces behind.<\/p>\n\n\n\n

For years, this material had no second act.<\/p>\n\n\n\n

Not because it lacked quality \u2014 but because no one had assigned it a new role.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Stick to Life changes that.<\/p>\n\n\n\n

Not by transforming the material beyond recognition \u2014 but by doing the opposite.<\/p>\n\n\n\n

By preserving it.<\/p>\n\n\n\n

The Cadeira Asta, designed by Arquitecta Ana Isabel Costa e Silva, reveals exactly where it comes from.<\/p>\n\n\n\n

Every mark remains. Every piece is different. Every chair exists once.<\/p>\n\n\n\n

This is not about sustainability as a message.<\/p>\n\n\n\n

It is about continuity as a system.<\/p>\n\n\n\n

A closed loop \u2014 from industrial performance to authored design \u2014 within the same group.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The first piece is now available in limited quantity.
<\/p>\n\n\n\n

\n
Discover the Cadeira Astra<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Design begins where things should have ended. Most objects start from raw material. This one didn\u2019t. It started from what was left behind. Inside the AZEMAD Group, wood has always been shaped for performance. Through AZEMAD Sport \u2014 a world reference in roller hockey equipment \u2014 every stick is engineered for precision, resistance and control. […]<\/p>","protected":false},"author":1,"featured_media":29750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nDesign begins where things should have ended - Wooliv<\/title>\n<meta name=\"description\" content=\"Stick to Life is a circular economy project by AZEMAD Sport \u00d7 WOOLIV. 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