Design begins where things should have ended.

Most objects start from raw material. This one didn’t.

It started from what was left behind.

Inside the AZEMAD Group, wood has always been shaped for performance.

Through AZEMAD Sport — a world reference in roller hockey equipment — every stick is engineered for precision, resistance and control.

But precision creates excess. And the game leaves traces behind.

For years, this material had no second act.

Not because it lacked quality — but because no one had assigned it a new role.

Stick to Life changes that.

Not by transforming the material beyond recognition — but by doing the opposite.

By preserving it.

The Cadeira Asta, designed by Arquitecta Ana Isabel Costa e Silva, reveals exactly where it comes from.

Every mark remains. Every piece is different. Every chair exists once.

This is not about sustainability as a message.

It is about continuity as a system.

A closed loop — from industrial performance to authored design — within the same group.

The first piece is now available in limited quantity.